Globally respected boutique fashion agency specialising in design, sourcing and production, creating success for like-minded brands.
Sourcing By Design was launched in Hong Kong in 2008 with a dream of working with established and start-up brands to bring their creative visions into a successful commercial reality. Since its inception, SBD has collaborated to produce collections which have launched a number of brands to market and repositioned already-established brands.
the sbd difference
Our unique combination of capabilities delivers products that are always desirable, aspirational and high quality.
With dedicated teams in both Brisbane, Australia and Hong Kong, China, SBD works across all categories including womenswear, menswear, childrenswear, accessories and lifestyle products in the contemporary and luxury markets. We partner with brands to help them create brand-defining products through best-in-class design, extensive sourcing capabilities, proficiency in manufacturing and an established and reliable network of suppliers.
Our refined aesthetic standard and our deep experience living and working in Asia give us a unique advantage.
Founder of SBD Katie Macdonald is an entrepreneurial fashion designer and developer with 23 years’ experience designing and developing products for Australian and international fashion brands. After starting her career in Sydney with leading Australian womenswear brands, she relocated to Hong Kong to immerse herself in design, development and manufacturing, working directly with factories in China for 12 years.
Katie’s in-depth knowledge of manufacturing paired with a refined design vision, enables brands to enhance their aesthetic, expand product categories and grow their business.
